Identity
& Marketing
I create full identity packages including logos, brand systems, brochures, and email campaigns for major flagship commercial buildings and smaller sublease spaces. Due to high demand and quick turnover, I’m an expert at creating clean and clear branding that exceeds client expectation on an accelerated schedule.
Illustration
I mostly illustrate for fun, but it also comes in handy for social posts, hand lettering, and fashion design. I trained in fine art, so I like to do little projects to keep those muscles toned!
“Rae is the best”
She has the unique ability to take everything I’m thinking and translate it into a better version of what I imagined.
— Kaja Bolton, Client—
Brand Refresh
HobokenLiving was designed as a lifestyle and interior design blog intended to drive traffic to Kaja Bolton Real Estate Group. The idea was to create a simple, and beautiful site that would help perspective buyers and sellers find Kaja as well as keeping her work fresh in the minds of current clients and acquaintances.
I created the logo and style guidelines based on conversations with Kaja and worked with an agency to code the WordPress site. Since launching, it has significantly increased KBREG’s client base leading to increased sales and growing business.
Experiential & Display
My favorite avenue of design is in the physical realm. I love designing, constructing, and installing displays and environments. I’ve worked full time positions creating window/store displays, editorial product unveilings, and events. I loved all of them and look forward to moving back into that space.
About me…
I'm an experienced graphic designer with work ranging from store design to corporate marketing. I love layout and illustration, and I excel when working with a team of other awesome creatives.
In the past I’ve done lots of different jobs in the design world. This includes event production, 2-D CAD illustration, window display, web design, and of course general graphic design. Working in all these different capacities has given me the ability to learn quickly, adapt to any environment, and think outside the box.
Social
A sampling of social media pieces from freelance and full-time jobs around NYC. These along with evites, web ads, and eblasts make up a lot of my earlier work. I’ve always been interested in interpreting brand guidelines and this type of project has really helped me understand the importance of ways to shift and scale identities.